BABY GO is a playful rebranding concept for Baby Go, Detsky Mir’s in-house baby and kids brand. The project focuses on refreshing the visual identity of its baby food line through a redesigned logo and packaging system. Combining bright minimalism, bold color blocking, contemporary typography, and friendly mascot characters, the concept creates a modern and emotionally engaging visual language for young parents and their children.
This project was developed for the Yarodar company in order to attract new customers through the emotional impact and aesthetic appeal of products, as well as maintaining the company’s image, increasing its recognition among the target audience and forming associations with warmth, comfort and harmony with nature.
Cosmetic product cards for online marketplace "Wildberries"
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Project Overview This project focuses on designing product cards for an online marketplace, featuring a skincare product by Natura Siberica. The objective was to create a visually refined and engaging presentation that clearly communicates the product’s key benefits, ingredients, and texture. A key goal was to develop a visual language that feels friendly and pleasant, while remaining modern and relevant. The overall aesthetic is built around softness, natural light, and organic elements, reflecting the brand’s connection to nature. AI-generated imagery was used for the backgrounds to enhance the visual atmosphere and create cohesive, controlled compositions. Careful attention was given to composition, typography, and hierarchy to ensure clarity, readability, and strong visual impact.
About the Platform Wildberries is one of the largest e-commerce marketplaces in Eastern Europe, offering a wide range of products, including beauty and skincare. Product cards are a crucial part of the platform, as they serve as the main point of interaction between the brand and the customer, directly influencing perception and purchase decisions.
EcosVision — packaging design for eye care product
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Packaging design for EcosVision cosmetic eye drops.
The visual concept is based on an abstract form inspired by the Northern Lights and the fluidity of water. Cool iridescent gradients help convey a sense of purity, freshness, and gentle care. Minimalist typography and a light color palette emphasize the character of the product while maintaining a modern and aesthetically refined brand presentation.
Marketplace product cards for Redmi
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Design of marketplace product cards for Redmi Note 14 5G focused on clear visual hierarchy, product presentation, and audience-oriented communication. The project included the development of a modern and clean visual style adapted for e-commerce platforms, highlighting key product features through typography and composition.
The main goal was to create visually engaging and informative product cards that improve readability, emphasize the product’s advantages, and maintain a recognizable brand aesthetic across different marketplace formats.
Visual design for a podcast about pets and the connection between humans and their animal companions. The project is centered around a feeling of warmth, calmness, and everyday closeness. A warm muted palette, soft lighting, and a large-scale photo-based typographic composition create a cozy atmosphere that reflects the character of the podcast.
Cozytech — Visual content for VK
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Project Overview This project focuses on creating visual content for VK, including product cards and social media posts for the Cozytech brand. The goal was to develop a clean and cohesive visual system that presents home goods in a warm, approachable way. The design emphasizes softness, neutral tones, and a sense of everyday comfort, helping to clearly communicate product features while maintaining a calm and inviting atmosphere. All background images were created using AI, allowing for consistent lighting, composition, and mood across the visuals.
About the Platform VK (VKontakte) is one of the largest social media platforms in Eastern Europe. It combines features of social networking and e-commerce, allowing brands to showcase products, publish content, and interact directly with their audience. Visual content plays a key role on the platform, shaping brand perception and supporting user engagement.
Visual content design for Yarodar’s social media and website
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Branded images for text-based publications on the social media pages and website of Yarodar. The visual concept is based on the contrast between cold and warmth, which is directly connected to the brand’s field of activity. Winter-themed photography, concise typography, clean composition, and consistent logo placement create a recognizable visual identity for the company.
The images are designed for different types of content, and this approach helps make the page visually cohesive, modern, and clear for the audience.
The gentle flower of your soul - t-shirt illustrations
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In every soul lives a flower, quiet, gentle, and brave. This project is a dedication to those invisible flowers that bloom within us and beside us. Each illustration is inspired by real plants that grow across the vast landscapes of Russia, wild, free, and often unnoticed. Within them is a piece of my home, my memories, and a quiet longing for beauty rooted in simplicity.
Dates of Bliss is a minimalist packaging concept for premium dates, inspired by the elegance, strength, and dignity of Arab women. The visual language combines a refined female silhouette with the symbolic meaning of the date palm — a timeless emblem of life, abundance, and prosperity.
The design is intentionally restrained, using soft sandy tones and clean compositions to create a calm, warm, and premium atmosphere. Minimal details allow the concept to focus on what truly matters: cultural respect, natural origin, and quiet moments of bliss.